As Sara Dickey mentions in her book ‘Cinema And The Urban Poor In South India’, the fan clubs are a form of tightly organised state-wide or nationwide networks. The Rasigar Mandram becomes a locus of streamlined and organised support system to the Star. It is not long before the Rasigar Mandram becomes a subculture through the ivory towers, however, for fans, it’s a collective indescribable craze. ![]() The individual fan gives way to the collective fan base, and eventually a Rasigar Mandram (fan club in Tamil). ![]() The word ‘fan’ finds its etymological roots from the word ‘fanatic’. ‘Fandom’ by its definition is the state or condition of being a fan of someone or something. Here is an attempt to understand the phenomenon of ‘stardom’ through the lens of fandom. Rajinikanth, Rajini, Thalaiva, Super Star-these are a few names which make a million hearts pound by mere utterance! The Super stardom of the actor remains unmatched in Tamil Cinema, giving birth to thousands of fan clubs and millions of fans across the globe.
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